How Long Will We Tweet?

More than 60% of Twitter users have stopped using the micro-blogging service a month after joining, according to Nielsen Online research released on Tuesday.

“Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty,” said David Martin, Nielsen Online’s vice president for primary research.

I think Twitter is a unique site which will be around a while, this is just a hunch. It think the fact you can tweet from you cellphone and it’s a microblog will keeo the attraction there. Right now though if there is any danger of it being oversused or abused, its via SEO specialist or Social Marketeres trying to cash in on the faem of it all.

“Let there be no doubt: Twitter has grown exponentially in the past few months with no small thanks to celebrity exposure,”

Martin said that when Facebook and MySpace were emerging networks like Twitter their retention rates were twice as high and they now have retention rates of nearly 70%.

I think this is a different kettle of fish. I’d like to see a little more done on the profile side of things in terms of using the actual twitter website… but not too much, just a little more so I can see some more info on who I’m  following. Maybe a picture or two more and some web links etc.

Martin did say that Twitter’s current 40% retention rate was better than the 30% it enjoyed pre-Oprah.